Wine Water, Ltd., has launched Chardonnay and Cabernet Sauvignon-essence water in a bid to refresh the “infused water” landscape and keep pace with the demand for alcohol-free and all-natural beverages. The two beverages are comprised of purified water and the “hidden nutritional benefits’ of upcycled wine grape residue, transforming the leftovers from the winemaking process into aromatic, indulgent essence waters. The new line is to debut at the Summer Fancy Food Show in New York (June 23-25).
O.Vine Wine Essence Water is a new line that, according to Wine Water Ltd, “expresses the spirit of wine” without the intoxicating effects. They also set new standards for sustainable sourcing because of the novel approach to upcycling wine grape residue, notes Wine Water, which is the parent company of O.Vine, Inc.
The line is free of preservatives and synthetic colors because its natural blush color and healthy ingredients are derived from the essence extracted from red or white wine grape skins and seeds. The pomace that forms the waste product from the winemaking process is a valuable source of phenolic antioxidants. The reuse of this pomace effectively transforms the treasures inherent in leftovers from the winemaking process into aromatic, indulgent essence waters.
Food and wine experts were recruited to choose the ideal blend of Chardonnay and Cabernet sustainably grown grapes, says the company.
“We see O.Vine essence water as a big winner in the US and these two new varietals will just make the brand stronger,” says Bill Sipper, Managing Partner at Cascadia Managing Brands. “It aligns with what Millennials are seeking — products that are organic, made by companies that respect the environment. Millennials also are drinking less alcohol. This combination makes O.Vine an all-around winner.”
The grapes are sourced from select vineyards located across the Galilee hills in Israel, which is known as one of the most ancient wine grape-growing regions in the world.
“The environment in which the grapes are grown, the quality of the earth, and the impeccable climate are factors that determine the flavor, color, body, and aroma of wines; likewise is our fine wine water collection,” adds Anat Levi, CEO and Founder of Wine Water. “Chardonnay grapes grown in different locations will inherit distinctive characteristics that are very different from one another.”
“The new beverage duo emanates from single grape varieties,” adds Levi. “”The Cabernet has a dark, red fruity character with a note of chocolate and a gentle tart twist. The Chardonnay imparts more tones of lime and apple, with notes of caramel. Both are equally refreshing and delicious.”
O.Vine’s beverages come to the market as the company marks one year since it debuted the award-winning wine grape water infusions. The line consists of red, white, still, and sparkling, non-alcoholic beverages sourced from a variety of grapes and continues to spark growing global interest. The beverages are slated to appear on shelves of higher-end retail stores in the US this summer and will also be launching in the UK and France.
“O.Vine inspires consumers who are seeking new and innovative beverages to complement their way of life, and This was the driving force behind O.Vine’s creation of the new niche of wine water in the marketplace,” Levi concludes.