Nestlé has announced that it has agreed to sell a 60% stake of Herta to Casa Tarradellas. Nestlé and Casa Tarradellas will create a joint venture for Herta with their respective stakes of 40% and 60%.
The joint venture includes Herta charcuterie (cold cuts and meat-based products) available in six European countries, as well as the Herta dough business in France and Belgium. It will be established upon finalization of employee consultations where required.
Nestlé will retain and develop its existing Herta vegetarian business, in line with its increased focus on plant-based offerings. Nestlé offers a range of plant-based products, including through Garden Gourmet in Europe and Sweet Earth in the U.S.
The Herta charcuterie and dough business had sales of €667 million in 2018 and has been valued at €690 million. Closing is anticipated to take place in the first half of 2020.
The joint venture will build on the brand’s presence and position in several European countries. It will, says Nestlé, benefit from the complementary strengths and innovation expertise of both parties in order to continue the successful development of Herta in Europe.
Marco Settembri, Executive Vice President, Chief Executive Officer Zone Europe, Middle East and North Africa, Nestlé, said: "The Herta business has delivered strong performance over the past years and is well-positioned for future growth. We are happy to have Casa Tarradellas as our partner, a family-run business that is a market leader in Spain for pizza, fresh dough and charcuterie. Both companies have a true passion for quality and innovation and are proud to be in a joint venture to provide our consumers with great ingredients for their daily meals."
The joint venture will be incorporated in Spain. Operations will continue to be managed by the existing local Herta businesses in France, Germany, Belgium (also covering Luxembourg) and the United Kingdom (also covering Ireland).