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Savencia Cheese USA introduces ‘more spreadable’ Supreme Brie

Savencia Cheese USA has launched Supreme Brie in the US, as it aims to offer a “reinvented, modern twist” to its Supreme line of cheeses.

To develop the product, cream is sourced from the farms around the company’s Lena, Illinois, creamery and pasteurised immediately upon arrival for a “consistently creamy taste and texture”.

The cheese, which features an edible white rind, is sold in a 7oz oval package, which can be easily cut into slices, Savencia said.

Mikhail Chapnik, vice president of marketing at Savencia Cheese USA, said: “To make Supreme, we source cream and put it into production of brie the same day.

“This focus on freshness creates a creamier, smoother, and more spreadable brie, that will appeal to a broad audience of cheese lovers who don’t typically consider brie.”

The 7oz brie is now available nationwide in the US. A 4.4lb oval pack to be cut on-site at delis as well single-serve miniature Brie Bites will be released in the autumn.

Savencia Cheese USA, which also makes Alouette and Chavrie cheeses, is part of France-headquartered milk processor Savencia Fromage & Dairy.

With more than 19,000 employees in 29 countries, Savencia Fromage & Dairy has net sales of €4.4 billion. Other cheeses in its portfolio include Saint Agur, Saint Andre, Saint Albray and Esquirrou.




 

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