Nestlé Health Science (NHSc) has released its range of Celltrient nutritional solutions to the healthy aging market. The launch addresses Age-Associated Cellular Decline (AACD), which can lead to reduced daily energy, muscle function, immune support and overall health.
The cellular nutrients in the Celltrient range help replenish nicotinamide-adenine-dinucleotide (NAD+), which is important for natural energy production, renewing the power plants in muscle cells and replenishing essential building blocks for the protective antioxidant glutathione.
“Cellular nutrition is an emerging space because it looks at aging through a different lens. New science shows that the accumulation of cellular damage over time is the root cause of many ailments associated with aging. There are plenty of temporary fixes available, from hair dyes to anti-aging skin care products, but these don’t address what’s really going on beneath the surface,” a NHSc spokesperson tells.
The spokesperson notes that today’s older consumers have a less passive attitude to aging compared to previous generations. “[Seniors] are more purposeful and proactive in their approach to continue living at their best.”
According to the World Health Organization, the number of people worldwide aged 65 years and over has outnumbered children under the age of 5 for the first time in history.
This launch arrives a few months after NHSc first bought the exclusive rights to ChromaDex’s TruNiagen nicotinamide riboside (NR), which is featured in some of the offerings.
Three new supplements
Available in beverage and supplement form, the Celltrient range provides three core benefits depending on individual needs, including: