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UPM Raflatac completes pilot for e-commerce smart label solution

UPM Raflatac has completed the first pilot of its new smart label solution for e-commerce that uses internet of packaging technology to log and share information about packages during the delivery process.

Called RafMore for e-commerce, the label is said to add transparency, reduce inefficiencies and waste, and improve the user experience for e-retailers, logistics providers and consumers.

Information attached to labels can be updated online or by scanning a code without needing to print a new label for the package. For example, designated users can reset a delivery address and time, which saves time and reduces the carbon footprint generated by failed delivery attempts.

UPM Raflatac said that as e-commerce purchases rise, brands are looking for new ways to interact with their customers outside of the point of sale, while consumers want to easily make returns, reorder and give immediate feedback if there are any issues with the shipment. The company said this is can now be done by scanning the RafMore label with a mobile device.

Sami Poukka, vice president for global business and segment development at UPM Raflatac, said: “We don’t want to build a new tracking system or replace existing systems. We want to pull all the information from the supply chain together in one place and this way increase transparency.”

The solution was piloted on UPM Raflatac’s shipments on various routes throughout Europe. The pilot demonstrated that it provides full interoperability between supply chain stakeholders without requiring heavy IT integration.

For the final phase of testing before the commercial launch later in 2019, UPM Raflatac will recruit e-commerce retailers to test the solution with actual orders and customers.

UPM Raflatac uses Magic Add’s internet of packaging platform to issue the unique digital identities and process all the data generated by RafMore smart labels.



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