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Pretzels & co: GoodMills Innovation eyes 50 percent less salt for savory snacks

This week is Salt Awareness Week (March 12-18) and GoodMills Innovation is enabling salt reduction in pretzel décor without the consumer noticing any visible difference. When it comes to pretzels or salt sticks, the visual contrast between a dark crust and a rich salt décor is a mark of quality for most consumers and according to GoodMills Innovation, their new Slow Milling Pretzel Salt SG has the answer.

While salt reduction in baked goods is currently an important topic, salt used for decorative purposes is a tricky issue. With pretzels, salt sticks and similar products, consumers view a lavish salt topping as proof of quality, even if they often strip it off before consumption to avoid an overwhelmingly salty taste. Slow Milling Pretzel Salt Light SG allows bakers to achieve this rich decorative effect with up to 75 percent less salt in the décor and 50 percent less in the product as a whole. Baked goods take on a mild salty taste while maintaining the typical crispness and the indulgent mouthfeel of conventional pretzel salt.

Salt reduction with optimal appearance and efficiency

The new pretzel salt scores particularly high when used on frozen bake-off products. With regular salt, the crystals would dissolve during the defrosting process and produce unsightly burn marks. To avoid this, frozen products are usually delivered without salt décor, which subsequently has to be sprinkled on by hand before baking. For bakeries with in-store ovens, this is especially time-consuming.

With Slow Milling Pretzel Salt Light SG, however, the single salt grains are blended with rice flour to reduce the overall salt content of the product and then coated with a natural substance for stability. Since the GoodMills Innovation pretzel salt is not water-soluble, it remains stable, even when defrosted and baked.

Besides its technological and taste advantages, Slow Milling Pretzel Salt Light SG also brings nutritional benefits. The German Society for Nutrition (DGE), for instance, recommends a maximum daily intake of 2.4g of salt. However, the actual consumption of salt in Germany is about 9g per day, of which 24 percent comes from bread. This makes baked goods the largest source of daily salt consumption.

GoodMills Innovation GmbH

Combining functionality and naturalness

GoodMills Innovation GmbH is the new name of the former Kampffmeyer Food Innovation GmbH, headquartered in Hamburg, Germany. The company took on its new business name and corporate branding in December 2014. All business units remain unchanged under the umbrella of GoodMills Deutschland GmbH. Using genuine grain varieties as raw materials and the latest physical refinement processes, flours with added value for health, pre-mixes and extrusion products come to life. All of these ingredients link health and naturalness, and are provided to artisan bakeries, industrial bakers and the food industry.

In line with its company motto “We unlock the power of grain”, GoodMills Innovation has a comprehensive knowledge base spanning grain, processing and applications, as well as the latest technologies for the refinement of grain products. With its offer of functional specialty flours, pre-mixes and innovative tailored grain products, the company has positioned itself as a leading supplier of grain-based ingredients for the food industry and the bakery sector.

Besides its headquarters in Germany, GoodMills Innovation has subsidiaries in Poland (Warsaw) and Canada (Toronto). Additionally, the company is internationally represented by globally acting trading partners and agents. In total, GoodMills Innovation employs 120 people and generates an annual turnover of 45 million Euros.

Naturally healthy

GoodMills Innovation attaches great importance to ensuring that all of its products contribute to clean labelling, so that consumers are able to recognize the ingredients of the foods they buy from their own kitchen cupboards. For example, the company provides thermally treated flours that can be used as natural thickening systems in soups and sauces instead of chemically modified starches and which are labelled as “flour” on product packaging. GoodMills Innovation proactively promotes the Clean Label philosophy and, as such, in 2012, it conducted the biggest ever European market research study into the subject. The research findings were then published in a comprehensive report which also included manufacturer guidelines for successful Clean Label product development.

With a strong focus on ingredients that provide added value for health, the company is also highly committed to health research. It regularly participates in projects which focus on the health effects of grain-based food ingredients – most recently, GoodMills Innovation was an industry partner in the EU-funded HealthGrain and HealthBread projects. These two initiatives were aimed at boosting dietary fibre consumption across Europe and they resulted in the development of two innovative ingredients that combine whole grain benefits with consumer indulgence.

All-round service

GoodMills Innovation provides support for its customers throughout the whole added-value chain – from the first product idea and prototype to packaging and product claims. The GoodMills Innovation Center plays a key role in ensuring efficiency and successful product development. Spanning an overall area of 2,200 m2 at the company’s headquarters in Hamburg, the Center accommodates state-of-the-art pilot plants, equipment for the refinement of milled grain products, a professional kitchen and up-to-date baking technology for application-related trials, as well as a laboratory where products can be analyzed. Ideal for conferences and workshops, brainstorming for new product concepts and discussions about the latest technologies, the Center’s modern conference rooms offer a creative environment for knowledge exchange. This guarantees the steady development of innovative, natural ingredients which meet manufacturers’ and consumers’ demands alike.




 

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