PepsiCo will now be offering Paris consumers two of its brands, Tropicana Orange Juice and Quaker Cruesli Chocolat Noir, in reusable containers, as part of a market trial of its partner, the circular shopping platform Loop, operated by the global recycling organisation, Terracycle. The involvement in Loop builds on PepsiCo’s sustainable packaging vision.

Consumers in the Paris metro area can visit the Loop online store and place an order for Tropicana Orange Juice and Quaker Cruesli, alongside other household products. The order is then delivered directly to their doorstep and once used, the reusable containers are collected and cleaned for reuse.

PepsiCo claims Loop is the ‘first ever’ service to offer major brands in reusable and returnable packaging.

Bruno Thevenin, General Manager, PepsiCo France said, “The Loop system really is about testing a possible model for reinventing packaging, which is a key area of focus for PepsiCo as we look to reduce, reuse and rethink our plastic packaging. Loop is exciting because it overcomes some of the challenges of reusable containers, making them more convenient and conducive to modern living.

“During the trial, we hope to gain valuable insights into how consumers adopt Loop and to understand what is needed to make this a long-term and mainstream solution that could help reduce packaging waste and make a meaningful change in how people interact with our products.”

The containers developed by PepsiCo for Loop have been designed for durability to ensure they are suitable for multiple re-orders. PepsiCo has taken strides to ensure all its packaging is recyclable, compostable or biodegradable by 2025, with schemes such as the Beyond the Bottle strategy.

It has also made a number of recent investments in food tech platforms, announcing last week that it was a founding member of a new platform in China that enables start-ups to cooperate with global companies.