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Bacardi Spiced launched in UK to meet demand for flavoured rums

Bacardi has extended its namesake rum range in the UK with Bacardi Spiced, responding to the increasing global demand for flavoured rums.

The 35% ABV spirit is made with gold rum mellowed in American oak for a “hint of smokiness” and blended with natural flavours and spices to create a “bold, yet smooth taste”.

Bacardi said the beverage, which is free from artificial sweeteners, can be enjoyed with a classic mixer like cola or poured of over ice.

“The decision to introduce a spiced blend into our rum portfolio was a natural one as consumers have shown the demand is there,” said Tine Van Nevel, brand director – Europe, for Barcardi rum.

“We’re confident Bacardi Spiced will satisfy the taste buds of long-time spiced rum drinkers as well as converting some new fans with its unique combination of spices and flavours.”

Bacardi Spiced is available now exclusively at Tesco for £15.99, before rolling out other UK retailers from April 2019.

The introduction follows last year’s launch of Bacardi Ginger and Bacardi Raspberry. As a response to the growing popularity of pink gin in the US, the firm also released Bosford Rose gin liqueur.

In January 2018, Bacardi acquired Mexican tequila brand Patrón for $5.1 billion, almost a decade after buying a minority stake.




 

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