Bacardi has extended its namesake rum range in the UK with Bacardi Spiced, responding to the increasing global demand for flavoured rums.
The 35% ABV spirit is made with gold rum mellowed in American oak for a “hint of smokiness” and blended with natural flavours and spices to create a “bold, yet smooth taste”.
Bacardi said the beverage, which is free from artificial sweeteners, can be enjoyed with a classic mixer like cola or poured of over ice.
“The decision to introduce a spiced blend into our rum portfolio was a natural one as consumers have shown the demand is there,” said Tine Van Nevel, brand director – Europe, for Barcardi rum.
“We’re confident Bacardi Spiced will satisfy the taste buds of long-time spiced rum drinkers as well as converting some new fans with its unique combination of spices and flavours.”
Bacardi Spiced is available now exclusively at Tesco for £15.99, before rolling out other UK retailers from April 2019.
The introduction follows last year’s launch of Bacardi Ginger and Bacardi Raspberry. As a response to the growing popularity of pink gin in the US, the firm also released Bosford Rose gin liqueur.
In January 2018, Bacardi acquired Mexican tequila brand Patrón for $5.1 billion, almost a decade after buying a minority stake.